REVIEW: Coca-Cola
Writing about Coca-Cola is like writing about the world as a whole. One could break down how they experience what we call Earth by compartmentalizing, categorizing, and quantifying, but it be to no avail. There isn’t a way to encapsulate all of worldly existence into a piece of writing. However, this doesn’t mean that people shouldn’t at least try to understand the world through writing, art or scholarly endeavors. It is a similar futility that one faces writing about Coca-Cola Classic. Although reviewing Coke might be a herculean task fit for no mortal man, it does not mean that we should not strive to understand this beverage that stands firmly and confidently as the undisputed king of soda world.
It is not enough to taste Coke to understand it. There is so many contexts surrounding the beverage so unless you live in a complete cultural bubble, it is impossible to drink it without also drinking in what coke means to other people as well. It is a giant global brand and people all over the planet have different conceptions and interactions with the drink. This is evident even in just the number of Coca Cola shirts you see written in different languages. A company does not get so big without scrutiny or controversy. It is widely noted that Coke represents a certain height of cutthroat American capitalism with all of its ills. The company boasts a terrible environmental record, often-horrifying labor practices, and even a record of bribing public officials to minimize its negative health consequences. However, if we are to think as Coke as a mini-world in and of itself, we can begin to accept it with all of its flaws and evils. Like the world, like every person, coke is both horrible and beautiful.
Ignoring all other factors Coke is one of the best—if not the best – flavor of soda available. The recipe has been subject to high profile corporate espionage and has remained a tightly guarded secret throughout the company’s history. It no longer contains cocaine (the only thing that could make it better) but it is known that the Kola bean is not actually a contributor to the flavor but rather vanilla, cinnamon and spices that contribute to the unique flavor. Many of the reported leaked recipes contain similar ingredients—but the proportions of each ingredient are subject to much debate. Whatever the secret may be, the drink is nearly flawless. Crisp, refreshing, acidic, the right amount of sweet, a pleasant burning sensation, it is carbonated delight.
The gritty details you’ll are scrutinized: Mexican coke made with cane sugar is superior. A glass bottle adds to the drinking experience. But whatever way you drink—Coke is still the best. Everyone will have a different preference for their enjoyment, be it can, bottle, glass, or fountain. Each is a different experience and we all bring our selves to these experiences to synthesize them into the amorphous concept that we understand as Coke.
Drinking coke isn’t just drinking a soda. It’s not just the iconic branding, the nostalgia for historical America, the bubbles, the flavor, the stimulant rush—it’s about memories. Coke has played a reoccurring role in most people’s lives. Many remember it on hot summer days, near playgrounds, at parties, at a ball game, in the desert, on a beach… the possibilities are endless. Coke is part of life. It is life. It is part of the world. It is a world. And in the world of soda, it is the pinnacle, the apex, the standard by which all soda is judged.
Grade: A+ (Jacob)